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The story behind
The Story.

STORYLIFT GOES BEYOND SIMPLY TARGETING DEMOGRAPHICS AND BEHAVIORS. BY IDENTIFYING THE ATTITUDES AND AFFINITIES OF YOUR IDEAL CANDIDATE, WE ENSURE THE RIGHT MESSAGE REACHES THE RIGHT AUDIENCE.

WITH STORYLIFT, YOU GET MANY UNIQUE BENEFITS, BUT OUR TARGETING CAPABILITIES ARE WHAT TRULY DIFFERENTIATE US FROM OTHERS.

Meet the Team.

David Guy

CO-FOUNDER & CHIEF EXECUTIVE OFFICER

David manages the strategic growth of the company and is passionate about harnessing consumer data to clients’ goals. Previously, David held senior positions at State Street Bank and PricewaterhouseCoopers (“PwC”). David was a partner and led the Consumer Finance Practice at PwC, and built a practice focused on enabling major financial institutions to gather and analyze the consumer data and behavioral trends in their lending portfolios in ways to more accurately value, price and risk manage financial products. David is a Certified Public Accountant and has a Master of Business Administration from Columbia Business School.

As an outdoor enthusiast, when David is not in the office, you can usually find him on a long open road with his Harley Davidson or some backcountry powder if it is ski season.

Jeff French

CO-FOUNDER & CHIEF PRODUCT OFFICER

Jeff leads the firm’s product development and is responsible for Storylift’s overall strategy. Previously in banking, Jeff has been a technology entrepreneur since the late 90’s and was there for the boom and the bust.

Jeff is an avid baseball fan. When he’s not speaking, writing or dreaming about Storylift, you can find him at a local baseball game. He also enjoys Gamecock basketball as well as hunting and fishing on the regular. A South Carolina native, Jeff resides in Columbia with his wife, three children and dog, CJ.

Dikran Yacoubian

CO-FOUNDER & PRESIDENT

Dikran is the Co-founder and President of Storylift and its parent company, LoudDoor, LLC. He is responsible for Storylift’s political, advocacy, and outdoor markets segments. He has 25 years of experience in the digital advertising arena. Prior to co-founding his own company, Dikran was a political consultant and a pioneer in the area of web-based communications, advocacy, and research.

Dikran is a lifelong outdoor enthusiast and enjoys a range of activities from hiking and skiing to competitive shooting. He also enjoys cooking, flying and reading anything that has to do with modern aviation.

Jim Rubenstein

CHIEF TECHNOLOGY OFFICER

Jim is heavily involved in the day-to-day construction and improvement of the Storylift platform. He leads the technical team by making pragmatic decisions drawing from over 10 years experience in the industry. With a vigilant eye on quality, Jim works closely with the entire Storylift team to deliver the best results to our clients.

While not in the office, Jim spends his time reading, flying model airplanes, and spending time with his wife and three children.

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