We had one of our partners, Joe Baldwin, share one of his articles with us. Joe is a native US resident & professional Article writer for https://essaylook.com.
How do I make my product stand out? People will tell you to look for your target audience, and take off from there. But what really happens after you’ve fully defined who your target audience is? Well, next comes the fun part: reaching out to them. But how exactly do we do that?
Imagine that you were in a new environment. Let’s say a new workplace. Being the new guy, you’re expected to be the first to reach out. Your eyes roam the whole the office, looking for the one person who wants to talk to first, and when you finally found one, you gather all your courage to stand up and to talk to him. Your conversation was a blast! He even added you on Facebook and followed you on Instagram. But the following day, you find yourself craving for his attention. Apparently, every single person in the office is his friend, and you’re one of them, but apparently you just don’t stand out.
This sort of thing happens all the time, even in businesses. When you’re new and you try to reach out to prospective customers, they may buy a thing or two from you, but there’s no guarantee that they’re going to be a regular customer.
Content marketing is no different. At first try, you might drive several people to your site, but that’s no guarantee that they’re going to be back. But that doesn’t mean that you just sulk because of your plight. The key is to keep them engaged on your blog. Unfortunately, it’s easier said than done.
As a matter of fact, every content marketer would say that he’s trying to get his audience engaged. The means aren’t always effective. We can’t always random guess what people are interested in. And even so, unavoidable false guesses can make your audience backlash on your content marketing goals.
Social media is the answer
When you just spent three hours of your time watching your favorite movie, does it also mean that you’re about to do the same when you hit the internet? Probably not.
The same rings to be true when doing other activities such as reading, going to the mall, or playing a sport.
So, what do people really do when they go online? Well, participate on social media, of course. Social media is the place where they can share their thoughts about their favorite activities. It’s the one place where they can review and share their thoughts on their favorite books and movies.
That being said, it’s safe to say that social media is our best bet when trying to engage with our audience. I’ve listed a couple of strategies to help you jibe your content marketing efforts with your customers’ behaviors:
Know where your customers spend their time
Saying that people spend a mouthful of their time on the internet isn’t of any help. The internet is just too big. You have to find the exact place on the internet your audience spends their time.
Studies have shown that people spend 16 to 25 percent of their time on social media.
comScore - According to comScore’s research in 2012, 90 percent of US internet users visited social networking sites in December 2011. They also found that the sample spent one out of six online minutes on social networking sites (16.6%).
Nielsen released a report, State of the Media: U.S. Digital Consumption Report, Q3-Q4. The study found that internet users spend 21.3 percent of their time visiting social networking sites.
PQ Media - They reported that US internet users use about 33 hours of their time each month for the internet, while 8 hours of their time each month they use for social media.
Look for content that will deeply resonate with your audience
The picture above shows an upward craze in online entertainment consumption. It is shown that people with age ranging from 18 – 34 simultaneously watch movies and engage on social media. It is, therefore, important that you as the content marketer know how to engage in entertainment-based topics.
According to a Nielsen study, mobile owners are doing social media activities while watching TV. The study reported that while the majority are reading their emails while watching TV, 44 percent visited social media sites.
The graphic above shows that the top two websites that the sample visited were Facebook, and then YouTube. This interestingly shows how people want to be engaged.
Focus on Facebook
Facebook is where people spend most of their online time. We all know Facebook to be the biggest social media site worldwide with about 845 million active users.
Additionally, Facebook also captures the most impressive percentage of mindshare. People spend 14.6 percent of their time using Facebook compared to every other social media sites on the internet.
Take videos more seriously
Online videos are becoming increasingly popular among Americans. Roughly one-third of the U.S population is watching an online video per day. ComScore says that the stats jumped over 43 percent to about 100 million daily views.
In December 2011, there were 43.5 billion videos viewed, half of which were from YouTube.
With the rise of long-form content video vendors such as Netflix and Hulu, people’s video engagement might just rise in the future.
Consider mobile devices
100 million internet users are now using their mobile phones to access the internet, according to PQ Media’s research findings. ComScore backed up PQ Media’s claim with supporting evidence, saying that 8 percent of all website traffic comes from mobile devices.
Time spent on social media via mobile devices is relatively low at 5 percent, but nonetheless, the stats are still quite significant. Facebook is one good example. It was found that Facebook had 423 unique users visit their site in December 2011.
On the other hand, Nielsen also conducted a different study regarding the same topic. They compared how men and women access social media sites. They found that mobile phones were women’s second choice when accessing social media.
It’s your turn now
I’ve just revealed to you how social media can be an effective tool to getting to know your target audience. Once you gather all the resources you need about your audience, taking off from your current marketing status will be much easier.
So, what do you think? Which one of these strategies do you aim to use in your next content marketing expedition?