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Small business owners and decision makers are a special group. They are stubbornly determined and work tirelessly to make their passion a success. They are also a difficult group to engage for a number of reasons.

Recently, Storylift conducted a survey of over 1,000 small business owners and decision makers to dig deeper into what makes this target audience unique. We’re excited to share the results of our 2015 Small Business Owners and Decision Makers Survey.

In this report, you will learn the following about small business owners and decision makers:

Small Business Owner Findings

  • Decision maker status
  • Number of employees
  • Future credit applications
  • Outsourcing considerations
  • Concerns about business

Spending Habits

  • Sporting goods and outdoors
  • Concerts, sports and other events
  • Charitable contributions
  • Vacation travel
  • Business travel

Social Network Usage

Surprisingly, this audience over indexed on almost every major social media network other than YouTube. 

Media Consumption

  • Network TV
  • Events
  • Digital media

Key Demographics

  • Role in business
  • Annual revenues
  • Age
  • Household income

We know you and your clients spend valuable time and resources creating content that will be useful and relevant to this demographic. Click below to get access to this free study now. 

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