Automatically calculate projected vs actual expenses with this simple Excel spreadsheet.

This Digital Advertising Budget Template will help you plan your digital ad budget and compare your projected budget with what you actually spend.  Simply fill in your projected expenses for the corresponding time periods and categories, and totals will be calculated automatically. Then, update actual expenses to identify whether you are over or under your projected budget. Your projected and actual totals will automatically populate into the Year-to-Date Summary Chart, as well as the Year-to-Date Summary Bar Graph.

There are a ton of digital advertising options out there, so we’ve broken down this budget template into the two main categories that are no-brainers in today’s digital marketplace:

  • Social Media Advertising
  • Search Engine Marketing (SEM)

Template instructions provided in the first Excel worksheet tab provide in depth explanations of these two types of advertising, and we’ve provided links to even more information at the bottom. Be sure to click on those to better understand Search and Display networks as well as Remarketing in Google. Social media advertising links are also provided for each network.