If you’re in the travel and tourism industry, you may be interested to see what over 200 female summer vacation planners had to say about their vacation planning. Using social media to conduct research on this target audience, we’ve unlocked consumer insights never seen before.

In Storylift’s survey of female summer vacation planners, we asked:

  • Do you plan on taking an out-of-town vacation this summer?
  • How long will your summer vacation last?
  • Har far in advance do you typically plan your summer vacation?
  • How many people typically go on vacation with you?
  • How much do you think you’ll spend on vacation this summer?
  • Will you drive or fly to your summer vacation destination?
  • Is it a priority for you to visit tourist sites while on vacation?
  • Do you plan or will you use an itinerary for your summer vacation?
  • Will you travel in-state or out-out-state for your summer vacation?
  • Have you or do you plan to use a vacation rental website when booking your accommodations?
  • In a few words, describe your ideal vacation.

The Target Audience Study of Female Summer Vacation Planners also provides insights into this buyer persona’s:

  • Spending habits
  • Media consumption
  • Social media usage
  • Key demographic information

Download the study to get all of these answers and more. We’ve included key takeaways and actions items in each section. Enjoy, and may the data be with you!