Content marketing is a consistent and cost-effective way of marketing your product or service. It helps create a personality for your brand, improve SEO, and improve your relationship with your customers. If you're trying to grow your business, it's important that you learn the six most common content marketing mistakes you need to avoid in content marketing.
Search Engine Optimization Over Quality
Search Engine Optimization or better known as SEO, is important. Using proper keywords and creating content relevant to the latest trends will always drive traffic to your site. However, you shouldn't focus too much on content that is exclusively reliant on SEO to generate traffic. Don't forget to create unique, well-researched, and high-quality content. The content you produce should not only make smart use of keywords, but it should also be relevant and useful to your target audience.
Creating content that your audience has never seen before builds trust. Churning out the same content over and over again diminishes trust. Remember, search engines will prioritize new and unique content over content that it has seen before.
Not Getting to Know More About Your Audience
Don't just guess what your audience wants. Invest time getting to know their wants, needs, and interests. Use tools such as Google Trends, Google Keyword Planner, and case studies published by blogs to find out the best way to market to your target audience. Conduct surveys and interviews, or engage third-party vendors to conduct them for you to find out what they want from your brand. All of these can help you create content that better connects with your target audience.
Using Uninspired Headlines
The headline is just as important as the content. It is your first attempt at getting your reader’s attention. An eye-catching headline tickles people's curiosity and draws them into your content. A large number of people will read your headline, but only a fraction of that number will read what you wrote. Spend a good amount of time coming up with a strong, confident headline that gives your readers a taste of its content without giving too much away.
Not Doing Enough Content Distribution and Marketing
Creating the world's most incredible content doesn't mean anything if you fail to distribute it. Spend time distributing your content as well as coming up with new ways to market it. Leverage strategies in email, social media, and native advertising. Find the platforms that best resonate with your target audience and use it to spread your content. Reach out to influencers and consider running contests or giveaways to encourage people to interact with your brand. Any marketing strategy is better than none.
Pitching Your Product All the Time
Don't just pitch your product or brand every two sentences. Make your content about your customer, not about you. Avoid creating content whose sole purpose seems to revolve around generating sales for your brand. Instead, create content aimed at convincing your audience how your product can help solve their problems or improve their lives.
Ignoring the Analytics
Analytics go a long way in helping you come up with new strategies to market your brand. Analytics can help you determine how much time your visitors spend on your site, what type of content best engages them, your bounce rate, and how many unique visitors you get daily, thereby helping you refine your marketing strategy.
Content marketing is a great and reliable way to promote your brand, but it is far from the only marketing strategy out there. Learn how to properly implement content marketing, and then learn how you can combine it with email, social media, and native marketing strategies. Don't forget to focus on your customers, learn what they want, and spend time on analytics to identify new ways to create better content.